Jake Aaron Villarreal: Welcome to our podcast, From the Ground Up, where we interview startup founders exploring their journeys, their success, challenges, and lessons learned. We hope you be inspired in discovering what it takes to build a thriving startup. I'm your host, Jake Aaron Villarreal. Excited to have with us today Vadim Peskov, founder of Diffco. Vadim, welcome to the show.
Vadim Peskov: Uh thanks for inviting. Happy to be here.
Jake Aaron Villarreal: Great. Well, a little bit about Vadim. Vadim is the CEO of Diffco, an advisor at Alchemist Accelerator and to numerous startups. He's an expert and speaker who combines years of experience in AI-enhanced applications, cybersecurity, VC, and product design. Being an advisor, Vadim helps startups to grow faster and find new ways to scale. Love your background and we'll dive into what your company does as well as some topics that are top of mind in the market today. But in terms of you, give us a little sneak peek of where you're from and how did you get into technology?
Vadim Peskov: Okay, so I think let's start from like how I get to technologies. Actually, I think it's something that you just build as a passion and you continue doing this. Uh in my case it was just from really early childhood, and uh I always was like, "Hey, I want to do something and I want to do uh it's in technology." And from early days I was uh playing with some uh PCs back then and was doing something that was sometimes fun, uh sometimes uh lead to some uh experiences. And uh yeah, so originally I uh grew up and uh was born in Russia and uh moved here around like 10 years ago and uh start uh building uh my business here and enhancing everything in terms of like finding the right way and try to test in different uh environments because again in business you don't really have one ideal approach. You, you always need to test and this was a, was what I was doing for the last uh 10 years, still doing uh, and testing everything.
Jake Aaron Villarreal: You know, there's a lot of companies that we talk to, and the founders, and it's not always about what you're building, sometimes it's about what being an entrepreneur gives you for you personally. What is it that being an entrepreneur does for you as a, just a person or as a human being really?
Vadim Peskov: Um I think it's a quite a right question to be honest. So uh being an entrepreneur is an opportunity to do your own good and to approach things from your own uh uh way of thinking. A lot of people thinking that like, "Hey, entrepreneurship is like freedom." It's actually not. I think entrepreneurship is a kind of a um very nice prison. Uh sometimes not very nice depending on um ups and downs in your life. So I would say uh this depends, but uh the entrepreneurship is really the way of thinking. Because you always want to find the best ideas, what to do, and how to really make money out of this, for example. How to make it valuable. Um and again, make it valuable, not always about the money. Sometimes it's about some engagement, sometimes it's about um some relationships, uh and I think it's kind of not always pragmatic and it's like mixing the logic plus uh emotions. Uh sometimes in the right way, mostly logic I hope.
Jake Aaron Villarreal: Yeah, great. Yeah, I mean you know, as a founder you think freedom is what it gives you. I think it gives you freedom of choice to do the things you want to do, when you want to do them, as long as everything is working well. But yeah, you are in some ways kind of held hostage to making sure that the company's doing well, your employees are, are happy, you're building, you're growing. And in some ways it, maybe it's much more work, but uh with maybe much more upside too if you succeed.
You know, as a company, Diffco, um you help organizations build products from the engineering side: mobile applications, web applications, AI applications, a lot of different areas. You're the team behind the team when it comes to engineering. Uh in some ways you don't have the risk as a startup, you're not going... not raising capital, you're not on the hook if it doesn't succeed. Um but you are very involved in helping companies... success, their success in bringing products to market. Um where did this idea come from of starting that? Did you initially start out as a company building products and decided it was, you know, more fun to do it with other companies with more variety? Walk, walk us through that.
Vadim Peskov: Oh, it's a kind of a fun story uh, was... uh, so it's, and I will skip some part of this but uh definitely will um show something. So um initially it was an idea about uh starting a completely different thing. It was 2008 and uh was kind of crisis uh if your audience members remember this part. Uh and 2008...
Jake Aaron Villarreal: 2008, yeah.
Vadim Peskov: ...was fun year. Uh and we um got kind of laid off from um the company that was producing books uh back then uh and was doing some IT uh work. So I was basically CIO for this company specifically, uh and was young and a little bit stupid. Um and uh decided like "okay so it's like we, we don't really have the work here," so I was like "we can start a business." I was like "wonderful, let's do this." Like first year was a kind of tough and the idea was uh kind of interesting because um we pivoted to this idea. But originally was uh thinking to dive into content creation um and uh really push the content for the different um uh businesses back then. It was fun uh but unfortunately as we realized it was a useless product for the audience that we were trying to sell that.
So um, and uh we switched to software development back then, it was web development, and uh now we, again, um to AI. Doing this for last six years and building a lot of mobile etc. In reality, I love this business for one specific reason. Um it's, um, it's have some risk obviously in some cases etc., but the most important thing that I just want to explain [is] that you're helping a lot of uh companies build products and you can help them to build it straight. Because in our case it's not like "hey here's a developer you work with, as we can do this," but like in most cases this is a little bit different, dive into things and really trying to explain everything in a best way to make the product works. So this is the key part: to really understand the product, really understand the business part of the product and really help to build on top of this. Because again, coding itself yeah it's fine, but like in reality it doesn't really give you much. What is actually important is like making sure that the business side of things is right and uh really product things uh is right. So we moved to these and now I love helping different companies to really build things, just because you can really define their success by building this. Um and again, different approaches, different things. But again, this is the best way of putting things together.
Jake Aaron Villarreal: There, there's a lot of companies that are building uh technology today and when they look outside of their own team and to use a team like yours, whether it's your company or other companies, what should they be thinking about, what should they be considering to make sure it's a good fit for, for what they're doing and then how do they collaborate with you? How does that work?
Vadim Peskov: It's a quite a right question because in a lot of cases the collaboration aspect is really the key. And like we define our stre-, communication is number one point on our uh values and our uh mission, to really bring the right communication to the market there for the best uh approach. I think this is really really cri-, critical to, to have the communication right. Um in real life again it's a lot of different providers and um the key is to find what like... what, like answer first what you're looking for. As a simple answer: "Hey I want to build a let's say a mobile, mobile application for AI that will recognize um some food." I don't know why, but let's say this. And you want to understand... if you, so let's say you're a big company and you want to build this. But if you have the defined characteristics, you probably will look for some certain type of things that you want to see in your vendor. Like compliances, some training, some security, and all this kind of stuff, which is great. But in um case of you're a startup, um and you really probably need to have a help with a, an actual a little bit more dive into software, understanding how the processes will work, how the um actual product part will work. Because in a lot of cases this will be a little bit unclear how this will be defined there. In terms of the product part, you want to be more successful on like really understanding how the vendor will handle a product head. Because if they just design and don't really ask questions, this is a problem and a lot of vendors will, will do this. And it's kind of like solving the issue of like developing this, but um it's not the success.
Another point that I just want to mention [is] that the first version that you develop and you launch is not the version that will be successful most likely. Like uh, in history of universe typically you will find really rare uh products that will be uh successful from first version. Typically it's version number 25 or something. Um but definitely not the first one. Um so the ideal condition is actually to start with uh um one version, talk to your customers. And even talk before with, with your potential customer, really understand what is going on and move to this direction uh slowly and test things in the best possible way. And the key here is to choose the vendor not only that can build a great product and really understand this, but also really fully understand um what will happen next after you launch because this is where an actual journey begins, not when you do the initial development.
Jake Aaron Villarreal: Yeah, great answer. Um you mentioned AI, and you've been developing AI for the last six years for companies. Seems to be everywhere today, and if you're not building AI into your application, it's almost like you're falling behind in some cases. I want to talk a little bit about AI in just in general terms of development. You're in the field of engineering and development and you see at the ground floor up how AI can impact not just companies you're helping but also your internal people I'm sure, as an engineering, from an engineering perspective. How do you see AI um helping or potentially hurting development, if, if, if that makes sense?
Vadim Peskov: Around like uh nine months ago or so, um and especially in March when ChatGPT 4 was released, everyone was like scared: "Okay, it will uh, so we don't need a developer, we can just communicate with ChatGPT and it will write the software first." Um unfortunately, unfortunately, um it's not the true, at least for now. Um it was a great joke that like uh "for ChatGPT to be successful uh uh in writing code uh software, um I mean the clients need to really fully define the scope of work there in detail, which typically never happens." Um so I think in real life, the key here is really understand what, what is the point of uh building uh the software correctly there.
Um so for AI uh I would say I'm, I'm not scared that yeah it will take our jobs etc., but it definitely [is] helping. So in some cases we build in like 30, 40% of some projects using AI, but what I think it can do if you use, again, things correctly, you can take this uh AI um and add it to your product and make something faster or make feature[s] that [were] impossible before. And this I think the key here. So if you can build it correctly there, so this is the best way of doing this. And again I, I'm like big fan of like really understanding if you need AI because I have a lot of startups that come and say, "Hey, we need AI, we need to add AI here" etc. But the truth is, is typically not the case. Um so a lot of them doesn't need to have AI, it's uh much better to do just simple rule-based and uh you don't need any um neural networks uh to do the work there. So this is totally fine. But again, when you add uh the AI component uh to your product and you adding additional value for your customers, um this is I think uh where we um create an actual interesting way of doing this.
Another thing that I just want to mention [is] that AI currently creating a lot of interesting opportunities for us to really move it to different way of creating products. So what I mean by this is AI is just a different interface. So I mean the chat interface is just different because when you just add some component to your system it is not really fully uh defining the AI there. But if you add this component specifically uh that will be more a user friendly from chat perspective to communicate with this. So this is the best way of doing this. Because let's say um searching a flight ticket uh, and everyone probably tried uh using ChatGPT Plus, Kayak or something like this to book a ticket. I don't know about you, but from my perspective it is terrible experience because you want to have the much more broader picture and you want to use Kayak itself or whatever provider you're using to really find this and see like the details, because it's really skipping a lot of important information. Again, maybe if if you just want to find something quicker and just go, sure, maybe it will work fine. But if you want to plan the complex type of trip, uh it's a lot of interfaces that better than chat. And again, if you want to create something uh correctly in terms of like chat experience, you need to fully understand what is user behavior there. It's not just like um chatbot that you can implement wherever you want. It is much more deeper things that need to be considered to make it more successful.
Jake Aaron Villarreal: With the companies you work with today and how AI is being implemented, what are the top two or three parts of AI that they want to integrate into their application, or they're looking to build in so that they're relevant in today's market that maybe they didn't even think about six, 12 months ago?
Vadim Peskov: So right now everyone want to add uh like probably like, I would say even more like API type of components. So again, right now it's a lot of uh models that [are] created every day. So um, um, it's a lot of websites that you can find a model, you can play with them if you are technical-heavy on this. But it's a lot of products that you can use to really like enhance um the solutions of yours. So let's say um you can add uh some image generation or image recognition. So this is what was working for the last six years um using different uh models back then, but right now the um opportunity is, what we have is much more robust just because of the current systems um and current models that exist. So I love this.
So um also if we dive into uh the functionalities of um specifics uh for, for example, uh text recognition and text processing. And for example, you can push a lot of data like reports to the system and really get the best result out of this. So I think this is really successful type of things that are definitely worth considering. Um beside this, I think [it] is really interesting approach is uh any kind of like uh image generation or video generation or video, video analysis for example. This is another great opportunity to uh allow this, also again just chat interfaces in general, to allow customers to uh... let's say you have a CRM system or ERP system and you um want to have a C-level executive to ask question: "Can you show me a comparison of our sales data for these type of clients between this and this and the past year um and what is a prediction there?" So it's again, a lot of this type of uh functionalities that will allow you to really do the research like 10 times faster. So I think this is a wonderful uh opportunity to really do this um in this case because you will be able to really create um... so the analytics I think is really uh um interesting way of like putting things together. So basically BI is changing and I think this is a right uh direction there.
Jake Aaron Villarreal: Is there any specific verticals whether it's healthcare or finance or any area that you see that AI is really having a, a much quicker impact, or even companies you're working with where they're bringing products to market that you're...
Vadim Peskov: I mean, I would love to see more in healthcare to be honest. Uh healthcare is um always uh trying to implement something, but it's really slow typic-, un- uh unfortunately on this. Uh and I think like a lot of people already using ChatGPT to solve um a lot of problems because it's just much faster than talking to the doctor. Um it's a kind of, I would love to have the ChatGPT that will be certified by FDA, but I think it will happen next 100 years. So um it's kind of like uh the way of doing this.
But I I I personally [am a] big fan of like uh starting implementing this in sales and marketing aspect of things. So I think this is where it fosters. And uh I would love to see more in education, um and I have a lot of startups that [are] doing this in education. So this is the best aspect of, of things I think. Uh but it's a little bit slow in implementation unfortunately. So it's a lot of great products there, but it's typically much slower on like pushing things uh to actual market. But um finances um doing a lot of things behind the scenes, so it's a lot of things that [are] implemented in financial companies but typically they will not be public on this.
Uh but uh yeah, so uh and also like ad space is going crazy with ads. So just like uh personally generated ads. So you will see one thing uh related to you, to, to your location, to what is going on in your life, and I will see a completely different set of uh keywords and uh really be pushed on like uh kind of the same product, but uh differently.
Jake Aaron Villarreal: Interesting. There's so much going on out there, you know. This is kind of an interesting time in the market. You know, we're seeing companies today, at least from our experience with the clients that we're working with, is they're trying to maximize their cash flow, extend runway for their revenue, generate new revenue, um maximize the people they have today on their teams. In your own company, what are some of the biggest challenges that you are trying to solve?
Vadim Peskov: In, in the market we have a goal that we want to do 80% or more of testing, QA testing, um with AI. Um and we had a goal initially that we set up earlier this year. We set up that we will be doing this in December. Unfortunately we [are] not so close on this. Uh I think we like in some projects we [are] like 50, 60% um but again, it's, um it's still not there yet. Um and um we want to use AI for uh development uh more because right now again as I said, it's like between like 25 and 35% in some cases, sometimes it's more for simpler projects. Um but again, I would love to see more um opportunities to really like um have [a] mix of senior engineers plus AI. So I think this is where it become[s] really successful. So when you take the person that really can architect the system, and AI can, that can run um the simple writing of the code on, on this level. So this would be I think the best kind of approach.
Um and again, um this is what we trying to solve there. For, from uh another perspective I think a lot of uh challenges that happen currently in the market is related to uh companies trying to again uh limit their expenses uh by using uh different tools here and there. And I have a couple of folks that for example, um started firing uh some people just because they replaced it with AI. Uh and uh right now I think in some cases it's worth doing, again, to save the company in reality you can do more with the AI plus people. So again, it's some jobs that will definitely, will be replaced by AI because you just don't need to push the buttons. So AI can do this for you, and much faster and 24/7. So this is typically much, will, will be much more efficient I think. But I, I'm a big fan of like really adding humans plus AI because um again, um when you're trying to replace it, I think um you will not create the perfect solution from day one. So the best approach is actually to add human plus AI. So this will be something that will be more successful in this case.
Jake Aaron Villarreal: Yeah, there's a lot of fears for, for people in in different sectors where they are feeling that their jobs could be replaced, that they might have a shorter window of their career, that they're going to be pushed out, that they need to find some other type of skill sets that they can contribute in whatever job they're in. Um you know, businesses really are run by people, and at the end of the day you have technologies that help solve problems. But you know I I believe that AI, I think you need to embrace it. I think it will help you do your job maybe more efficiently in in a lot of different areas. Um I think if you don't embrace it you're probably going to be left behind. So uh I think it's keep an open mind but know that you know it really can be effective and help you versus run from it and, and not really try and understand how it can help you.
And I think there's a lot of companies that are, are still trying to figure out really how it, how it impacts their, their business. You know, our business, you know we're in the business of helping companies scale up, funded startups get funded and they need to hire people and we recruit for them. And you know we, we took a look at our internal applications which were built by engineers out of MIT and, and we integrated AI into it and it helped us you know, solve a lot of our problems which was around speed and you know reviewing resumes and being able to automate a lot of processes. And so for us it was really helpful to really drive down our cost and also be able to do work more efficiently um and then p- pass that on to our clients. So it's been a real positive. But we had to pivot. And most companies in some way, shape or form have to pi- pivot too. You've had your company for a while. When you started and where you're at today, what was a major pivot you went down or a breakthrough that you realized you had to kind of go after to, to survive or grow or even scale?
Vadim Peskov: Oh man. Uh I think we had like uh probably like seven, 10 different pivots that was major and we had a lot of things that like really um day by day like different. So um I think like again like uh sectors on the market and like geography of the client was uh multiple type of pivots that we tried. We tried working with uh European clients. We tried working with um Arabian markets. Uh and uh we uh again end up just working here in States uh for multiple reasons. Um and uh again it's a lot of benefit of like doing different markets etc. Like in our case we figure out "okay uh we want to do what is working for us" so we know what is working. So it's simple at this um in terms of like really pushing things along there. I think um again we switched technology-wise because um initially was doing mostly um things in um web development. Uh we switched to mobile, we switched to AI, we added like uh different type of uh staffing augmentation and uh um different uh uh team augmentation models versus like just having a project approach.
So this all comes down to like really creating the narrative of like what you can provide uh in best of quality to your customers, because again customer will be different and uh the service should be different. Yeah. But if you can provide the best quality uh for some clients, so this is I think um again finding the right approach here and again testing is because I think like the business is actually always about pivots. You uh try one thing, it doesn't really work, you try another thing, it doesn't really work, and you try the third time and you're successful. Sometimes you need to try it 30 times plus etc. So this is totally fine because again business is not about like m- like thinking for a year and making right decision. Business is like uh thinking about like 5 secon-, seconds, making decision, um really testing something uh, and if it doesn't work moving to your next uh type of approach. Because again it's a lot of things that will work and a lot of things that will not. So I don't think it make a lot of sense to like really spend time on things that will not work but it's a long list of things.
Jake Aaron Villarreal: You know a lot of companies today that are digital SaaS platforms, they really focus on growth marketing and digital marketing and growing their user community and their client base online. But as an investor, and we invest in companies too, we always like to understand what are your different strategies to grow your company as a development organization outside of online? What's your strategy of growth? How do you get new customers? What's your process of getting into new markets? What's worked for you?
Vadim Peskov: Okay, so what worked? So I think it, it changes over time. Um right now we mostly focused on inbound work and uh different partnerships. So I think this is what actually works best for us. Um I know a lot of people in the same area that like say like "inbound doesn't really work for us and partnerships too complicated so we only do outbound." So in our case is like um, yeah, we don't really big fan of outbound. So we will be pushing things uh into uh inbound work mostly. So again this will be different. Um in our case again, partnership I think what works the best um just because typically much faster sales cycles. And uh really uh you have the trust of the partner already and in a lot of cases you need to spend time on procurement or like something, you can just be a proxy for the um partner etc. Uh and uh just like save like uh months on negotiation, like Master Service Agreement that will be uh kind of like okay, but like again ta- taking a lot of time uh to process correctly.
Um as well as I think what is really important there to understand I think is u- is not only the process of like getting uh these new customers, I think is uh staying with them for a long time. This is I think what is mostly important because again you're absolutely right uh that uh business is, is about relationship, business is about people. So finding right people and having right people uh working together, I think this is where you will be having the, the best successes um typically. So I would be saying that like "hey, um if we have the opportunity to build your right relationships um with our partners, we definitely will push it there because in this case we'll have a long-standing uh lead flow uh that will be much easier to work on."
Jake Aaron Villarreal: Yeah, partnerships are a great strategy for a lot of companies. I mean if you think of Microsoft, 90% of their revenue comes through partnerships when they go out and sell products. They're not selling directly. You've got Amazon who's got you know, a ton of revenue that comes through affiliates and partners that they don't actually have a team selling. So I think that makes a lot of sense.
When it comes to the people within companies, if you're not going to hire, there's a lot of companies that are downsizing and they're not refilling those roles. And part of it is "let's reduce our cost," but you also put pressure on other employees because then now they're having to take on extra work and they're not getting paid more, and you know, morale can change and culture ends up having some issues. A lot of companies are trying to maximize the potential of their people, and we went out and interviewed 200 Chief People Officers to understand how do you maximize the people that are in your company. And we were hoping for a silver bullet answer, "this is if you do these things you're going to improve your people." And no one had an answer to that question. And it was more about doing an analysis of how they do their job today and then looking at how you can improve how they're maybe doing it through education or training and um training and development, performance management or some of the terms that you know are used in HR, but that wasn't really something we were satisfied with because we get asked this all the time from customers: "How do we maximize the people we have?"
And so we went out on a technology search, and we actually found a few companies that can do this now with AI. And you can take your current teams, more importantly if they're remotely which you don't always know what they're doing, and you can you know embed technology uh into into the systems that you use and you could see the habits and the and the way the A players are going about their business, whether whether it's developers or sales reps or marketers. And you could see what they typically do, what their day looks like from the systems they're logging into to the processes they do to how much time they're spending online versus offline. And ultimately you see the patterns that you can then take that and show that to them, but also show that to the other comp-, people in your company, the B players, the C players. And you can then realize what it is that's working for your top producers. And so this is, these are platforms that are, AI has been built for, that can track 150 points within how you behave. And ultimately that to us is a much better data-driven solution than your gut feel and assessing people through reports. Um have you seen systems out there today or have you worked on systems that are gravitating towards improving and maximizing how people work through applications?
Vadim Peskov: I think you asking quite a right question here uh and I love this. So I think it all comes down to really finding the understanding again what type of role and what they perform in, and the data-driven approach I think is really important. Because like it's a saying that "data is not lying." Um it's kind of like um not true 100% of the time, but most of the time it will be true. And I I'm like, I'm big fan of like tracking things. Uh for example I have [a] couple of apps that I'm using to track my sleep, and uh I know my energy cycles based on this. And for example if I put uh really important task for me uh in a let's say late uh uh part of the day where my energy cycle uh is low, I don't think I will be successful in this task. I will probably procrastinate and will not be successful.
Jake Aaron Villarreal: Yeah.
Vadim Peskov: And again, I'm tracking and I I know this because I have a lot of data based on um like probably like two years of like uh this patterns etc., so I have all this. But the truth is a lot of um uh people doesn't, doesn't really track this and I think it's really important to show these patterns etc. and explain this. But also I think uh if it comes down to an actual like people happiness and really being successful in what's going on, um so I think this is really the key here uh to really put things along and make sure that what is going on there um is right things I think. So I would say that "hey, um to have the actual uh uh people happy internally uh with things that they do, and really um having the right company culture truly make sure that everything else is good." Because sometimes it's a personal thing that will affect uh people uh and uh it's best to communicate this properly because again um if you don't have this thing set up it will not be so easy to do.
Jake Aaron Villarreal: You brought up a good point um as we kind of come to the end of this interview here. You know, the culture of a company really starts with the leaders, that we believe, and what you do and what you say, people follow. What type of culture have you manifested at your current company, Diffco?
Vadim Peskov: So it is quite easy. Um we tried many things and we end up saying that communication is uh the most important thing. So and we say communication, communication and communication. So just communicate clearly with your customers, with your colleagues, and uh I think this is the key aspect that we're trying to push there. Because if we have the right setup in terms of like how we clearly communicate with every[one], this is actually what is allowing us to really um create the best approaches and have this wonderful relationship with our customers. Because when we have the unclear communication uh everything else is broken down etc. And again, we can build on top of this and really uh add other values um after this. But the key aspect [is] to really start with a simple approach on really creating uh the right a- communication structure and really be clear on what is going on. And after you can really create the big um values that you're really interested to doing.
Jake Aaron Villarreal: Really great. Well I know you're located in the US today and you have people all over the, all over the world. Um if if someone wants to find you or find your company, where would they go to do that?
Vadim Peskov: It's quite simple. It's just diffco.us and uh you can find us also on LinkedIn and um on Twitter as well, but yeah just going directly to website is typically the best way of doing this.
Jake Aaron Villarreal: Great. Well um Vadim, thanks so much for joining here. I know that uh you had to carve out time in your day to spend it with us and I really appreciate that. As well as all the listeners out there listening, it means the world to us that you've taken your time to come and on this journey with us today as well. Um as we look in the future Vadim, be great to hear about how things are going with you and your company and AI and how it transforms not just the development world but our world. And if you're a company out there that's developing technology and applications and you don't have your full team or you want to augment or add more people to your team and [use] a service that is becoming well known, think of Diffco. Think of a company that can help you as you scale and grow and do it in a way that's going to make you successful. Uh uh until the next episode I'll catch up with you all then and appreciate your time today Vadim. Have a good one.
Before we wrap up, I want to give a big shout out to all the entrepreneurs that have joined to make this podcast possible. And for all the listeners for listening, it means the world to me that you chose to spend your time with us today. I'm your host Jake Aaron Villarreal signing off for now, but can't wait to connect with you all soon on the next episode. Take care.
This show is sponsored by Match Relevant, a company that helps venture-backed startups find the best people in the market. And they do it in three simple steps. First, they sit down with founders to understand their story. Second, they tell their story into multiple candidate channels. And third, they schedule interviews within 48 hours. Find us at matchrelevant.com to learn more about how we do it.