5 Ways to Pitch Your Company to Silicon Valley’s Top Talent

 If your company isn’t landing the best candidates, your interview process may be at fault. After all, it’s not just about what you do — it’s how you do it.

Seventy-five percent of recruiters plan to hire more tech employees in the beginning of 2015. The tech recruitment market in Silicon Valley certainly fits that picture, and it’s no longer an employer’s market. Candidates are in the driver’s seat, and companies need to do more than add zeros to the end of a starting salary if they want to attract and retain talented employees.

Apptivo knows it’s tough to land talent in Silicon Valley, but it’s competing by clearly communicating how its product is changing the world. When candidates see that employees are authentically invested in the organization, they get excited to be a part of it. If you want to recruit more effectively than your competitors, you need to hone your pitch.

  1. Practice. Candidates practice their interview skills, and as a hiring manager, so should you. Rehearse your interview pitch, and be clear on why it’s great to be part of your mission.
  1. Look beyond salary. Some Silicon Valley companies are paying talentsignificantly more than the $111,000 market-rate salary for engineers. Beyond salary, some businesses are willing to give candidates equity in the company and switch to the unlimited vacation model to differentiate themselves.
  2. Unveil your vision. Candidates need to know that if they accept the job, they’ll make a real impact. Openly talk about what your product does, who it helps, and what problem it solves. This will help candidates relate to your company and buy into its message — especially if it speaks to them on a personal level.
  1. Highlight your strong suits. We have a client with a CEO who sold his last company for $300 million. If you were a candidate looking for equity and an enjoyable exit, how do you think that proven leadership would sound to you? Figure out what your company has going for it, and work that into your pitch.
  1. Get them on-site. Make it your goal to move a candidate from a conversation to an on-site interaction quickly. Once candidates get past the value proposition and are on-site, it’s up to you and the hiring team to solidify why your company is the right choice. Articulate how your company and the role will grow.

Successfully hiring top talent starts with your first impression and approach. Your pitch will help candidates assess your market position. By improving your pitch, more talent will land in your camp instead of your competitors’